Best Betting Apps in UK 2023

The sports betting space has evolved over the last decade or so, significantly less bettors are visiting their local bookie to place bets in real life. This is because of the emergence of smartphones and betting apps.

Pretty much every adult in 2023 carries a smartphone for the majority, if not all of the time. This is why it is far more convenient to use a mobile betting app as opposed to a website or real life bookie.

If a betting company wants to reach the peak of success in 2023 then they must have an app that is available on both the IOS App Store and the Android Google Play Store. If you’re looking for the best betting apps UK have available, then keep reading as we are here to take you through our ten favourites!

Best Betting Sites UK April 2023

Our Top 10 Picks for the Best Betting Apps UK in 2023

Before we go into detail about each bookmaker, let’s first share the ten we are going to be discussing today:

  • Bet365
  • 888Sport
  • Unibet
  • Paddy Power
  • BetVictor
  • Betfair
  • Betfred
  • Ladbrokes
  • William Hill
  • Betway

If you select any of these betting apps then you are bound to have a great time. We at TV Sport Guide spend hours putting these apps to the test and these are the ones that we feel hold the most promise. Before you make your decision, keep reading because each betting app is unique and they all have their particular strengths and weaknesses.


bet365 logo

Bet365 may be our personal favourite on this list and for good reason. The company was founded back in 2000 over two decades ago! They are a betting company with a huge reputation and great experience. They have adapted to modern times and produced one of the best betting apps in the UK.

The bet365 app is easy to navigate with a top bar featuring little icons for each sport or casino game. You can also see a long list of all sub competitions so you can find all of the specific fixtures you’d like. Everything about bet365 is just so easy, but that’s not why we consider it to be one of the best.

The reason why bet365 is so popular is the features. Here are a couple of examples of unique features that are available at bet365;

  • Bore Draw: If the game ends 0-0 you receive a refund of your stake on qualifying bets.
  • Early payout: If your team goes 2-0 up then it will count as a win, no matter the final score.

If you’re looking for a betting site with great odds and reliable service then bet365 might be the place for you.


888sport logo

888sport was founded back in 2008 and quickly took the sports betting world by storm. The app has a number of great qualities, from a simple, effective layout to the vast amount of sport offerings. They have excellent welcome bonuses and promotional offers through the sporting calendar.

They also have an easy to navigate casino section and with everything in one place the need to have multiple apps is eliminated.

  • Fantastic bonuses
  • No fees
  • User-friendly app


unibet logo

The Unibet app is one of the most simple apps out there. A simplistic design combined with an easy interface makes this app extremely self explanatory. They have a great number of events streamed directly on the app which is what makes them so popular.

The Unibet brand offers more than one app, they have multiple apps for multiple niches. This is a bit of an outdated system if you ask us because you are required to hold 3 different apps to access all the features. It doesn’t bode too well for storage. This is one of the only flaws to UniBet who aside from this have a very good offering.

They have plenty of great boosts and offers running fairly regularly, they have helped to accelerate the popularity of the app. Unibet aren’t the most flashy but they get the job done.

Paddy Power

paddy power logo

The Paddy Power app is very easy to use, it has a very simple interface that allows you to scroll through all of the available markets very easily. It is one of the easiest apps to use on this list. This isn’t the only major selling point though, they have a very strong racing community that is available all year round. There are plenty of great offers surrounding the major racing events in the UK, such as Cheltenham and the Grand National.

As for football, they offer great odds on a market that isn’t yet available at most betting apps. This being player fouls. At Paddy power you can bet that certain players will commit certain amounts of fouls and the odds are great. They also have some fantastic games that are unique to their app.

While Paddy Power does offer a few of the obscure markets, they are lacking overall. The player fouls market gives them enough to be added to your roster but in other areas there are not as many fun bet opportunities.

  • Strong racing community
  • Unique football props
  • Easy to use app


betvictor logo

BetVictor is one of those betting apps that often goes under the radar when it comes to the high profile betting sites. This shouldn’t be the case though as they do a fine job. The app has a simple design and it is very responsive.

The layout makes it easy to find what you need straight from the home page. This makes things very easy as with some of the top betting apps you will have to do a significant amount of digging to find particular markets, but with BetVictor, it’s easy. They offer fantastic odds on football bet builders and there are no restrictions on combining leagues. So if you want to build an EFL League 1, Liga Do Brasil and SPL acca then you can!

We had no struggles while using BetVictor, join them today and you can also claim a brilliant welcome bonus!


betfair logo

BetFair is another betting app that has slightly fallen down the pecking order as of late but still has tons of great features and reasons to join. They have a very unique feature called the exchange. This is a hub where bettors can bet on things not to happen. This is a change of pace to what we’re sometimes used to and it keeps things interesting.

Like Unibet, BetFair has multiple different apps that you can download for different purposes. You know our thoughts on this, we’re not huge fans but if you’re just looking for sports betting then you’ll be absolutely fine.

Our other gripe with BetFair is the interface, it can take some getting used to as the font size is much smaller than that of its competitors. This can sometimes make navigation difficult. This isn’t a huge issue, but if you’ve come from a different app from our list then you will notice a difference.

Back to the positives, BetFair have a very impressive in-play market for multiple sports. This perhaps makes up for the flaws and makes BetFair a betting app worth downloading. Claim their bonus offer too while you’re there!


betfred logo

Betfred is one of the longest living betting companies there is. They first opened their doors all the way back in 1967! 56 years on it’s fair to say a lot has changed. They are still a major player in the retail betting arena hosting more than 1000 high street shops. The era of in-person betting has certainly faltered, but it isn’t dead. As well as having a wonderful retail market, Betfred also has a fantastic app.

The app offers all sorts of exciting bet builder and accumulator action, allowing bettors to make a very large number of selections on a single bet. They also have quite the reputation for enhanced odds. There are constant odd enhancement offers for set lines and for bet builders. One of the most fascinating things about the Betfred app is that it is available on Apple Watch! Not many UK betting apps have this capability, talk about moving with the times.

This old timer is definitely worth checking out, it’s 100% safe and a fantastic betting app UK option.


ladbrokes logo

‘Ladbrokes, game on.’ at least that’s the strapline that hooks bettors in. Ladbrokes have an iconic TV advert catchphrase that is known by many. Ladbrokes has been one of the biggest betting apps and bookmakers in the UK for a very long time. The app is easy to use and navigates with many of the most favourable offers right on the home screen.

They have a fantastic range of sports betting markets, including esports. Esports is an industry that has grown rapidly across the last half decade, particularly in the football space. Professional FIFA events are often shown live on Sky Sports and they have quite the buzz around them. Having this as an option to bet on only broadens their market.

Like Betfred, Ladbrokes are prominent in the retail scene and one nifty feature that ties the betting app with the in-person shops is the ability to cash out a bet made in store on a mobile device. This is the perfect modern day balance.

Ladbrokes also offer some amazing bonuses including one in particular that allows you to get ‘power-ups’ when you stake certain amounts on the app. They also have a nice welcome bonus…

William Hill

william hill logo

William Hill is one of the founding fathers of sports betting in the UK some might say. It has been around since before WWII! It was founded in 1934, approximately 89 years ago making it one of the oldest betting companies to still be running. They have always been top of the range and have kept up with every generation.

Nowadays they have some fantastic features in their betting app. They have unique games including Live Monopoly and even their own unique version of the bet builder.

In terms of app design, some of the newer betting apps may do it better. It’s not the easiest to navigate and doesn’t look particularly great either but one thing that will never let you down is market selection and odds, Both of which are done excellently by William Hill. It will likely remain one of the top betting apps for years to come.


betway logo

Last but not least we have Betway. You may know them from the front of West Ham United’s shirt. They have been the kit sponsor for the London club for a long time now. They are one of the least popular betting apps on this list but this doesn’t mean to say that they’re not a top class option, because they are.

They have a fantastic app that has an almost flawless design. It is super easy to browse all of the available markets and the right one for you. They have a wide array of sports to bet on and offer some fantastic odds boosts. They have a great software provider meaning the app runs super smooth.

We definitely recommend trying them out!

How to Select the Best Betting App

You may be wondering how to choose the best betting app? Well, there are a few important factors to consider before you make your choice. We have tried and tested all of the betting apps on our list, but if you’re looking to do your own research then here is what we suggest zeroing in on.

User Experience/Design

This is a factor that slips under the radar to a lot of bettors, but design and functionality is very important. Particularly for new bettors. Joining a betting site and learning the trade can be quite overwhelming and difficult at first. If the app you’re using isn’t easy to use this will only make things more difficult for you.

An app should not only look good, but also feel good. You want it to run smoothly to give you the best experience possible, loading times should be fast. It’s worth checking who the software provider is if this is something you’re particularly passionate about.

Range of Markets

The next thing is markets, it is important for any decent betting app to offer plenty of markets and bet types. The modern day bettor isn’t just throwing on moneyline bets, there are far more types that come into play. Bet365 and William Hill have very strong markets.

The best sites offer football player prop bets such as:

  • Fouls committed
  • Passes completed
  • Tackles made
  • Shots/shots on target

These props can be combined together in bet builders to make some very lucrative odds. This is where a lot of bettors make big profits nowadays. We’re all for it, make sure to check the markets offered before registering!

Unique App Features

On top of all of this, the ideal betting app will have some unique features that make it stand out. Things you didn’t see at another betting app, for example the ‘bore draw’ and ‘early payout’ features at bet365. It is important for a betting app to have that USP in their arsenal. This makes betting much more fresh and exciting, the more features the better we say.

There are some features that are simply musts for the best UK betting apps in 2023.

  • Cash Outs: Cashing out allows you to take money early before the bet is closed. This can either give reduced profits or limit a loss if things aren’t going well. The best betting apps will offer a cash out on every bet type.
  • Welcome Bonus: A welcome bonus is something that cannot be missed in 2023. If the site has no welcome incentive, don’t bother joining them, unless they have a crazy rewards scheme.
  • Bet Builders: Bet builders allow the bettor to combine multiple selections together to create one big bet, acca style. These are one of the most popular types of bet at this stage and many tipsters use them.
  • Competitive Odds: Good odds are very essential to any betting app. Some betting apps offer better odds on certain selections than others, it is worth signing up to a few apps so you can shop around for the best odds.

We hope this guide has eased your mind and helped you find the right betting app for you!


What are the best betting apps UK?

We would say that bet365, 888sport and Unibet are the best betting apps in the UK.

What apps give free bets?

Every betting site we have mentioned offers free bets one way or another, whether it be from the welcome bonus or a loyalty program.

What betting apps use Apple Pay?

Bet365, 888Sport, Unibet, Paddy Power, BetVictor, Betfair, Betfred, Ladbrokes, William Hill and Betway all use Apple Pay.